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Google search engine app9/24/2023 The guiding principle for the update was to penalize websites that were using manipulative techniques to achieve high rankings. This update, according to Matt Cutts, former head of webspam at Google, was supposed to affect less than one-tenth of a percent of English searches. On May 25, 2012, Google unveiled another Penguin update, called Penguin 1.1. By Google's estimates, Penguin affected approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even greater percentage of them in "highly spammed" languages.
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